Skip to navigationSkip to contentSkip to footerHelp using this website - Accessibility statement
Advertisement
Exclusive

Forrest, Denholm families unite to create more female millionaires

Tess Bennett
Tess BennettTechnology reporter

Aliavia Ventures has used the close of its Forrest and Denholm-backed $13.5 million fund, which is its first, to criticise other venture funds for failing to lift the amount of capital going to female-founded start-ups.

Aliavia Ventures co-founder Marisa Warren said women in venture capital were still underrepresented at the general and managing partner level, lacking the ultimate authority to make investment decisions.

Nicola Forrest, Robyn Denholm and Carol Schwartz.  

“We need more female fund managers starting funds like this and being in those positions of power ... quite often the females that are promoted to partner have a seat at the investment table, but they can’t make the ultimate investment decisions,” Ms Warren said.

“Quite frankly, we also need to see limited partners applying more pressure to the VC funds around how they deploy their capital.”

The fund has attracted investment from high-profile family offices and investors including Tesla chairwoman Robyn Denholm and her daughter Victoria; the Forrest family; Euphemia, the family office of Up founder Dom Pym; and Cynthia Scott, the chief executive of Zip Co.

Advertisement

Ms Warren’s comments come as California Governor Gavin Newsom considers whether to sign or veto a bill that would require venture capital firms – many of which are based in the state – to disclose the race and gender of the founders of the companies they fund.

Ms Warren co-founded Aliavia Ventures with Kate Vale in the hope of kick-starting more $1 billion businesses that are founded and led by women after they saw investors retreat from backing female-founded start-ups during the pandemic.

“We saw that firsthand in the market, with capital just drying up literally overnight for female founders across the US and Australia,” said Ms Warren, who is a dual citizen and lives in California.

“Ninety-five per cent of the investors around the world are typically white men, and they retreated back to investing in what they knew because that environment in 2020 was so uncertain,” she said.

In the US, the share of venture funding allocated to female founders peaked in 2019 when companies founded solely by women garnered 2.9 per cent of the total capital invested in venture-backed start-ups in the US.

Locally, the most recent data from Cut Through Venture showed start-ups with at least one female founder collected just 23 per cent of all the VC funds invested this year, and solely female founding teams scored 5 per cent of the total capital invested this year.

Advertisement

In the September quarter, female-founded start-ups secured their largest contributions since the last quarter of 2020. Secure Code Warrior, Silicon Quantum Computing and Goterra represented 87 per cent of the $152 million raised by female founders over the quarter.

Aliavia’s new limited partners join Reserve Bank of Australia board member Carol Schwartz, whose family office Trawalla anchored the fund in 2021, which has already deployed $8.4 million into start-ups. Ms Warren said the decision to start deploying capital immediately delayed the time it took to close the fund.

Marisa Warren, co-founder and managing partner of Aliavia, says the fund aims to create more female-led businesses worth more than $1 billion.  

Ms Schwartz said it was “enormously” frustrating that more money was not allocated to female-led start-ups, but that the tendency of others to overlook those companies had given her an advantage as an investor.

“Investing in women entrepreneurs is such an under-done asset class that I believe I get a competitive advantage through investing in it,” she said.

So far, Aliavia has backed nine female-founded tech start-ups including at-home genetic testing start-up Eugene, online training platform HowToo and AI start-up Othelia.

Advertisement

Ms Vale is a former managing director at Google and YouTube in Australia and New Zealand, and Ms Warren, worked for 18 years in enterprise software sales, including SAP, Microsoft and Workday, and founded female founder-focused accelerator ELEVACAO.

About 50 Australian VCs, including AirTree and Blackbird, have committed to regularly publishing data that reveals their investments in female-led businesses, as part of an initiative spearheaded by Samar Mcheileh the Co-CEO at the VC firm Scale Investors and Giant Leap partner Rachel Yang launched earlier this year.

Tess Bennett is a technology reporter with The Australian Financial Review, based in the Brisbane newsroom. She was previously the work & careers reporter. Connect with Tess on Twitter. Email Tess at tess.bennett@afr.com

Read More

Latest In Technology

Fetching latest articles

Most Viewed In Technology